The Food and Drugs Authority has replied popular musician Wendy Shay after she lamented over how the Authority’s policy on the advertisements of alcoholic beverages caused her to miss out on a deal that would have fetched her a lot of money.
Wendy Shay, in a social media post, said that she “lost a deal worth 1,000s of dollars with a foreign alcohol company” because the FDA’s guidelines on the advertisement of alcoholic beverages do not approve of well-known personalities being used for such endorsements.
The musician further called on Ghanaian celebrities to rise up against the ban.
But the FDA, replying her post, explained that the ban was aimed at protecting young persons who idolize popular persons from the abuse of alcohol.
In 2015, the Food and Drugs Authority (FDA) banned celebrities from advertising alcoholic beverages.
The FDA said at the time that the ban was not only in adherence to a World Health Organisation policy but was part of efforts to protect children and prevent them from being lured into alcoholism, ABC News can report.
The FDA subsequently in 2018 announced that the advertisement of alcoholic products on TV and Radio must be limited to periods only after 20:00 GMT.
The move was to limit the ‘exposure’ of these beverages on minors.
Persons who flout this directive by the authority risk a 15-year jail term.