Ghana Broadcasting Corporation has stated it will not in any way collaborate with the Chinese broadcasting giant, StarTimes, as far as the live coverage of the Ghana Premier League is concerned.
GBC contends that it was “unfairly” treated by the Ghana Football Association despite offering $1.1million bid per year as against StarTimes’ $1.05 million for the rights to broadcast the local premier league.
In addition to openly expressing their ‘shock and disappointment’ about the outcome of the bidding process, the state-owned broadcaster, on Friday, decided to reject any form of collaboration with StarTimes as far as the coverage of the GPL is concerned and also emphasized that they won’t avail themselves for such deliberations.
GBC has also directed its Head of Technical Production not to release any GBC staff and equipment to StarTimes for the purposes of the telecast or broadcast of the GPL matches.
“Any staff who will violate this directive is expected to face the full disciplinary procedures of the corporation,” GBC is said to have warned.
The directive continued that “Staff are therefore to stay away from any unapproved collaboration with StarTimes until further notice.”
The Ghana Football Association (GFA) on Wednesday, January 8 announced StarTimes as the television rights holders for the 2019/2020 season league, a decision that shocked the Ghana Broadcasting Corporation (GBC).
In a press statement to register their dissatisfaction, it asked that “the right thing must be done”.
However, the GFA explained in a statement on Thursday, January 9 that GBC’s bid fell below valuation, pointing out that the “evaluation of bids is not only about the financials”.
GBC staff and equipment have heavily been used by StarTimes in recent times for most of its productions, it has been suggested.