Managing Editor of the Insight newspaper, Kwesi Pratt Junior has recommended the campaign tactics of former President John Agyekum Kufuor ahead of the 2000 elections to all political parties who desire to emerge victorious in the December 2020 polls.
According to him, the sudden change in lifestyle and events occasioned by the global coronavirus pandemic has made it necessary for political parties to drift away from their traditional campaign methods and find innovative ways of reaching out to the electorates.
He said given the circumstances, it will be suicidal for any party to think of organising massive rallies as the only means of campaigning and selling their candidates.
Instead, Mr. Pratt has advised political actors to go the ‘Kufuor way’ and adopt the door-to-door campaign strategy.
Any party that departs from this, he indicated, stands to suffer a humiliating defeat.
“Where we have gotten to demands that we take unprecedented steps in our scheme of things. The method of campaigning has to change. There are so many ways we can organise our campaigns successfully.”
“I have witnessed quite a number of campaigns in Ghana and I have not yet seen one which surpasses former President Kufuor’s campaign in 2000,” he said.
“What was his mode of campaigning? He did not organise too many large rallies. Whoever tells me the majority of people vote because of flowering promises is a liar. People vote for their candidates because of a personal relationship they have with them because the candidate is a customer, or the candidate may have attended the voter’s mother’s funeral or attended the naming ceremony of their baby; that personal thing. It is far more significant for me than many of the things that we say.”
“Former President J.A. Kufuor entered every nook and cranny. He wakes up at dawn to enter every single house. That is the type of campaign we have to adopt at this point and do it very well,” Mr. Pratt asserted.
“But those sitting idly and awaiting an opportune time to organise a big rally at the stadium or the Black Stars square are chasing after the wind; you will lose brutally,” he warned.