Competing is not my priority now; I’m focused on building my brand – Sarkodie

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Ghana’s Musician of the Decade, Sarkodie, has highlighted his strategies which he believes will keep him at the top for a long period to come, ABC News can report.

Sarkodie, who is one of Africa’s most honoured artiste, says competing in the industry at the moment is not on his mind.

According to the multiple award-winning musician, at this stage of his career, building a solid brand that is recognised globally is the focus.

Speaking at the 2019 edition of the Music In Africa Conference for Collaboration, Exchange and Showcases (ACCES 2019), Sarkodie stressed, “I don’t have to compete as an artist now. My strategy has been to build my brand, following and everything Sarkodie till today.”

The ‘Saara’ hitmaker also had some advice for artistes, particularly, up and coming musicians, at the event held in Accra, Ghana.

He cautioned them to identify their niche market and focus on getting their songs to them in order to maximise returns instead of focusing on airplay.

“Crowdsource the people who need your music most, don’t focus on getting your music on radio” the record-breaking musician averred.

The event took place from November 28 to November 30.

Speakers include Claude Grunitzky (Founder TRUE Africa, Togo, UK), Oye Akideinde (Simfy OTT, Nigeria), Aibee Abidoye (Chocolate City, Nigeria), Elizabeth Ntiamoah (Boomplay, Ghana), and Mark Levine (USA).

ACCES is a pan-African trade event for music industry players to exchange ideas, discover new talent and create business linkages. ACCES is held in a different African city every year, attracting active music industry players from across the globe.

ACCES is organised by the Music In Africa Foundation, a non-profit and pan-African organisation, in partnership and with the support of Siemens Stiftung, Goethe-Institut, Reeperbahn Festival International, Alliance Française, BMG, MediaSound Hamburg, the Multimedia Group, Africa Art Lines, Afrikayna, the Gold Coast Hub, the Year of Return, the Prince Claus Fund and the ANT Mobility Grant from Pro Helvetia Johannesburg, financed by the Swiss Agency for Development and Cooperation (SDC).


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