Chinese-owned broadcasting giant, StarTimes Ghana has revealed their comprehensive plan for the Ghana Premier League after winning the broadcasting right of the local league, ABC News can report.
In a press conference on Friday, January 10, 2020, the Chinese company revealed they have invested in modern technology in order to bridge the coverage lapses in the Ghanaian league and bring it at par with international standards.
Speaking to reporters at the news conference, Head of Marketing at StarTimes-Ghana, Akorfa Banson told noted, “StarTimes has invested heavily in the latest Sports Broadcasting Solutions in order to bring the quality of our productions as well as the image of the Ghana premier league to international standards.”
She further explained that this investment in their broadcasting operations will translate into enormous benefits for the Ghana Premier League as the live coverage of the local league commences.
Mrs. Banson, therefore, asserted that due to their huge investment, the premier league will now experience “detailed statistics, comprehensive sports analysis, virtual advertising and augmented reality, 3D graphics, virtual live presenter. A great tool that the FA can use to promote a title sponsor of the league. It involves a virtual placement of an advert on and around the pitch during the coverage of a live game.”
She added that “we shall provide detailed statistics of matches every 5 to 10 minutes for goals scored, assist made, cards received, average possession, total passes, crosses, shots, fouls, corners, etc. A final area ball penetration and possession in each third.”
The broadcasting entity also revealed that they will telecast 3 matches on their decoder on every Matchday of the ongoing 2019/2020 Ghana Premier League season.
According to them, a total of 38 matches will be broadcast live in the first round of the ongoing season.
The Chinese-owned broadcast company was handed the television right to provide coverage for the Ghanaian top-flight after presenting a ‘superior bid’, according to the Ghana Football Association (GFA).
Meanwhile, there will be one free to air match on every matchday on Max TV.